Agribusiness & Marketing
Build the commercial, branding, and market-access skills needed to transform agricultural products into profitable and competitive agribusiness ventures.
Program Overview
This program equips learners with essential agribusiness skills, including product branding, value proposition development, market analysis, sales strategies, and digital marketing. Through practical exercises and simulations, you will learn how to position products, penetrate markets, and build sustainable business models aligned with modern agricultural value chains.
What You Will Learn
Branding & Product Promotion
Master how to create compelling product brands and run promotional campaigns.
Value Addition Strategies
Understand packaging, processing, and product enhancement for market competitiveness.
Market Analysis & Strategy
Learn market research, customer profiling, pricing, and competitive strategy design.
Sales & Distribution
Develop strong sales skills and understand distribution channels for agricultural products.
Digital & Local Market Access
Use digital tools, e-commerce, and local networks to expand product reach.
Business Model Development
Create strong agribusiness models using the business canvas and value chain alignment.